Special Project Design: Product Demonstration Showroom Campaign
Overview: Develop a multi-faceted, multi-media campaign for Ascom Americas’ product demonstration showroom with the goal of increasing visits.
My Role: As the primary designer, I determined the format and art direction and handled layout, typesetting, photo editing, graphic design, and web development for various deliverables—including magazine ads, digital ads, email marketing, sales presentations, brochures, and an innovative audio-enabled direct mailer.
Key Takeaways: This project demonstrates my capability to create a cohesive campaign that integrates traditional and digital media, boosting showroom traffic and enhancing brand visibility.
