Special Project Design: Previous portfolio website
At The Palace—a luxury senior living and health services company in South Florida—I led an eight-year brand redesign that established a refined, high-end visual identity reflecting its commitment to hospitality and quality elderly care. I revamped logos, updated brochures, and enhanced visual communications across departments while expanding the brand’s digital presence through graphics for kiosks, social media, and digital signage.
I also played a key role in launching two multi-million-dollar community openings by developing elegant marketing materials and providing strategic design consultation to senior executives. By optimizing in-house production processes, I reduced costs without sacrificing quality, contributing to award-winning marketing campaigns and an improved online presence.
Due to the distinct art direction from this period, my 2012–2019 portfolio is showcased separately. Please visit alvarozepeda.net to view my work for The Palace.
